When I studied the 2008 Presidential campaign blogs for my dissertation I noticed that Hillary Clinton used the word and idea of increasing the “Momentum” of her campaign. I now notice the 2012 Republican candidates are using the word “Momentum” as well. Here’s why I think the word momentum is bad for a campaign.
When Hillary’s campaign mentioned the idea of momentum, the campaign was usually referring to money issues. The blog posts would mention how much Obama’s campaign raised
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